Getting Across Your Company Culture In A Flash
Think about how you can create a connection with your customers, as this will be important in today’s digital age that your client feels as though they are connecting with another human being. Decide on headshots, as you have to start with your team of senior leadership and your staff, but you need to be creative.
Avoid standard poses and take a modern approach. However, no matter what you choose, you need to keep the design or image consistent across all marketing outlets including your business cards, brochures and website.
If you are a team based organisation or a new start-up, you need to be sure that the photos chosen will reflect this. The shots of your team at marketing events, working onsite or even involved in community events will say a lot more than a shot of everyone simply standing under the entrance to your building.