In fashion ecommerce, your customers decide within seconds whether your product is worth adding to cart. When the clothing photography doesn’t reflect your brand’s personality, quality or momentum, those clicks drop off. As a Marketing Director, you’re aiming to:
If your current imagery is under‑performing, inconsistent or simply unable to scale, it’s time to partner with a specialist in clothing photography.
With fashion ecommerce photography, visuals are the brand. From homepage hero shots to product pages and campaign drops, high-quality photography is essential to:
EyeMedia Studios provides clothing photography London fashion brands rely on for clean, high-quality images and ghost mannequin photography that showcase garments clearly for ecommerce stores and online retailers.
We get it — you're busy. Our process is designed for professionals who don’t have time to waste.
Our photography studio offers clothing model photography that showcases garments on professional models, helping fashion brands present their collections with style, fit and visual impact.
Whether you're launching a new collection or refreshing seasonal creative, our fashion photography delivers:
Perfect for: ecommerce brands seeking high-quality, aspirational content that still drives conversion.
Menswear requires a different approach—understated strength, tailored lighting and minimal fuss.
Our menswear shoots highlight fit, cut, fabric quality and styling combinations with clarity and confidence
Perfect for: ecommerce brands seeking high-quality, aspirational content that still drives conversion.
Womenswear thrives on variety: fabric movement, colour, attitude and trend fluency. Our shoots celebrate your garments with a mix of striking poses, lifestyle angles and studio consistency.
Designed for: Trend-led brands where visual consistency and creative energy need to coexist.
This is your bread-and-butter content—studio-perfect, consistent and fast, ideal for clothing product marketing.
Great for: Updating product pages across your catalogue or building a brand-new eCommerce site.
Precision lighting and careful styling make our garment photography ideal for showcasing fabric texture, construction and design details.
Clothing photography is product photography specifically for garments and apparel — covering everything from on-model fashion shoots to ghost mannequin, flat lay and lookbook production. The goal is to show fit, texture, colour and styling in a way that drives purchases and reduces returns.
Both. On-model clothing photography shows how garments fit and move on a real person, which typically converts better for fashion-forward brands. Ghost mannequin photography gives a clean, structured finish ideal for product pages and wholesale catalogues. Many clients combine both formats within a single shoot day.
We shoot the full range — womenswear, menswear, childrenswear, activewear, outerwear, accessories and footwear. We also produce print catalogue shoots for brands that need consistent, high-volume imagery across large collections.
Our clothing photography studio is located at 13-15 Lever St, Third Floor, London, EC1V 3QU, a ten-minute walk from Old Street station. We also shoot on location at your warehouse, showroom or retail space if preferred.
Pricing depends on the number of garments, shoot format and whether models or stylists are required. Our packages start from £600. All quotes are fixed-price with no surprises — view full pricing here.
All garments should be steamed, pressed and tag-free before the shoot day. Send a clear shot list specifying which pieces need on-model, ghost mannequin or flat lay treatment. We'll handle the rest including styling, lighting and post-production retouching.
Output depends on the shoot format. Ghost mannequin and flat lay shoots typically cover 40–80 pieces per day. On-model shoots average 15–30 looks depending on complexity. We'll scope this with you before booking to make sure the brief fits the schedule.
Yes. We regularly produce garment photography for wholesale buyers, trade catalogues and print lookbooks. Consistent lighting, backgrounds and styling across large collections is something we specialise in.
Fully colour corrected, web-optimised images are delivered via a private download gallery within 2–5 working days. High-resolution files are included as standard for both print and digital use.
Yes. We produce white-background packshots to Amazon specification as well as lifestyle and on-model imagery for Shopify, ASOS, FARFETCH and independent online stores.
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Professional apparel product photography that captures clothing with sharp detail and balanced lighting, helping fashion brands present their products clearly across ecommerce stores and online catalogues.
EyeMedia Studios produces print catalog shoots London fashion brands use to present their collections with polished, consistent imagery suitable for catalogues, lookbooks and retail marketing.
Getting clothing ready for professional photography takes a bit of planning. It’s all about keeping the items clean, neat, and photo-ready
1. Steam or iron every garment to remove wrinkles. Wrinkles show up clearly in photos and can ruin the shot.
2. Check each piece for loose threads, stains, or damage. Fix these issues before the shoot begins.
3. Remove any tags, stickers, or extra packaging from clothing. These small details can distract in photos.
4. Carefully fold or hang clothes to avoid new creases forming after ironing or steaming.
5. Match accessories to each outfit beforehand for smooth transitions during shooting.
6. Use pins or clips to adjust the fit on mannequins or models as needed so everything looks refined and polished.
7. Prep backup items in case of accidents like spills or tears during the session.
8. Choose hangers that won't leave marks on delicate fabrics such as silk or satin.
9. Inspect buttons and zips to ensure they work properly and are aligned correctly on garments.
10. Keep lint rollers handy to clean off dust and stray fibres from darker fabrics before every shot.
11. Sort outfits by category, season, or style so nothing gets lost in the shuffle during busy shoots.
12. Pack garments carefully if travelling; rolling instead of folding may minimise creases for transport-efficient packing.
Styling models is a key step in clothing photography. It helps showcase the clothes naturally and attractively.
1. Choose models who reflect your target audience. Different body types make clothes appeal to various customers.
2. Use fashion models familiar with posing for ecommerce brands. This ensures smooth photo sessions.
3. Match the style of clothing with the model's look and personality. It brings life to the outfits on display.
4. Select accessories sparingly, like jewellery or belts, to highlight key features of the apparel without distractions.
5. Steam or iron every piece before the shoot to avoid wrinkles showing on camera lenses or creating unnecessary editing work later in post-production stages.
6. Stick to simple hair and make-up looks unless shooting for high-fashion imagery; this keeps attention on the clothing items.
7. Guide models on how to move slightly between shots for natural-looking photos, which enhances customer trust online.
8. Use poses that highlight fabric flow, fit and details, such as buttons or stitching patterns visible under proper lighting conditions.
9. Prioritise comfort; poorly fitted samples distract from photo quality and bring down engagement rates when zoomed online.
10. Always collaborate closely with stylists during shoots if possible; combining creative minds produces stunning outcomes for an ecommerce brand’s portfolio collection designs.
A backdrop can make or break a clothing photo. I always plan carefully to match the right background with the clothing style.
1. Use a white background for clean and crisp shots. It showcases colours, details, and textures perfectly while making editing easier.
2. Try textured backdrops for added depth. Concrete, wood, or fabric textures can complement certain apparel styles like denim or knitwear.
3. Solid colours work well for bright looks. Pick tones that contrast with the clothing so it pops in photos.
4. Opt for lifestyle settings when capturing models. Natural scenes like parks or cafes tell a story and add relatability to fashion images.
5. Choose seamless paper rolls for studio shots. They create an infinite look without distracting edges in the frame.
6. Experiment with transparent backgrounds for digital use. They’re great for websites such as Shopify to display clothes neatly over any layout.
7. Incorporate neutral shades like grey or beige if suited to calm, muted designs. It keeps focus on fine details without overwhelming viewers.
8. Use reflective surfaces like polished floors sparingly where they match your theme; they add elegance to formal wears!
The right poses make clothing look its best in photos. It shows details, fit, and style for your shop.
