Even though photography is much more accessible than ever before due to advancements in technology. Professional headshots still offer you a level of quality and professionalism that is unmatched by do it yourself photography. Even though it could be convenient to snap a selfie or shoot yourself in the office with a smartphone, a professional headshot is worth the price. Professional headshots also help you build credibility, communicate your values to potential customers, and generate more interest in your services. You should be looking to liven up your on-line portfolio and catch the colourful personalities of your team. Here are a couple of reasons why a professional headshot is more important than you may realise.
Professional headshots convey professionalism and sophistication
For most companies or freelancers, corporate headshots are a key part of a website or an online portfolio. From a web site design viewpoint, it helps break up visual components on a page, which can be enticing to visitors. Nevertheless, a lot of professionals manage to disregard the importance of headshots. In these situations, businesses and freelancers will opt for inferior quality photos. Business headshots offer businesses and freelancers with an extra chance to communicate the fundamentals of their business.
A nicely decorated and strongly composed headshot may help you communicate your values. It shows your staff is detail-oriented and prides itself on everything you do. These attributes are enticing to other companies and recruiters, and consequently, professional pictures may help you gain the trust of your customers and create business opportunities. On the other hand, low-quality photos usually, have the opposite impact on your visitors. They might communicate that you are unprofessional and unconcerned with particulars, characteristics that are not attractive in the slightest to potential business partners. Given that your images speak volumes about your company, investing time and resources in hiring a professional photographer is worth it.
Personalise your company or services by putting faces to names
When searching for contractors, employees, or services, companies will evaluate dozens or even hundreds of candidates. Consequently, the candidate selection procedure requires recruiters and coordinators to comb through countless business web sites and portfolios as they scout out candidates. Fortunately, the visual value of your images may help you and your company stick out from the crowd. Headshots are attention-grabbing. They allow your customers to attach a face to your business which may otherwise make it a faceless entity.
From the time you meet, whether that is through a video call or in-person, your customers will already respect you or your team as acquaintances as opposed to strangers. The benefits of great images are crucial if you work in a saturated or extremely competitive sector. When customers or recruiters are sifting through countless business and contractor names. Putting a face to your company’s name can place you in a different league from your competition.
Communicate valuable details about you and your company
They say that an image is worth a thousand words, and that’s true with regards to your headshot. Each photo tells a story, along with a well-executed headshot may be a compelling way to implicitly communicate relevant details on your professional philosophies or company culture. You can see this technique in action by browsing different company websites. You will probably notice that a few professionals and teams decide on a stern and buttoned-up look inside their headshots. While the messaging of those headshots could be implicit, the chances are that this style of photography has been explicitly chosen to depict the business as dignified and professional.
In contrast, you may see that other company’s headshot depict them as well as their staff in a more eccentric and carefree light. This photographic approach works differently. From underscoring the values of friendliness and openness, it indicates to businesses and clients, a pro-individual or team is competent, but additionally cooperative and humble. Nevertheless, if you do not consider yourself a master of photographic subtext, do not worry. Part of a pro photographer’s job would be to work with you to sculpt the messaging of your pictures.
Professional headshots make a strong first impression across the web
Humans are visually oriented, along with your images, are the very first thing your customers will see when visiting you and your business’s website. Consequently, your corporate headshot has an opportunity to make a strong impression on employers or potential clients. To increase the value of your headshot, here are a couple of things you need to keep in mind. Today’s website content resolution standards are higher than ever. While text along with other net components scale automatically, most pictures, such as a headshot, display at fixed resolutions. Which implies that if potential customers or business partners are seeing your headshot using a mobile or laptop computer display. You will want to ensure your pictures are high resolution. Otherwise, your headshots will look grainy and pixelated, that makes for a poor first impression.
Luckily, this is where a corporate headshot may help you demonstrate the value of your online presence. Most photographers use high-end cameras that capture in high resolution. Professional corporate headshots may help you fulfil the resolution requirements of today’s digital devices and looks the best online.
As we have discussed, such as a professional headshot within your site or online portfolio is an excellent way to establish you or your company in a light that is credible. On the other hand, the applications of headshots do not stop there. You might even use quality headshots to brand yourself. Make good first impressions on social networks sites like LinkedIn, where one can generate more interest in your services or products.
Increase the memorability of one’s business or services
From birth, human beings are wired to identify and recall other human faces. Consequently, we have a strange talent for facial memorisation, even when we have just met someone briefly in passing. If you have ever passed by somebody, who seems somewhat familiar before suddenly realising that you’d met them previously. You can thank your brain’s potential for facial recognition. From a psychological viewpoint, headshots work in a similar way. Clients and recruiters are more inclined to remember you or your staff if your site includes headshots. As you may imagine, headshots enhance the memorability of your business much further through improved image clarity and resolution.
In the end, it is hard to remember a face that pixelated, blurry, or otherwise obscured. Many businesses already dedicate many hours and funds towards exploring strategies which may increase the memorability of their products or solutions. In contrast, headshots are guaranteed to improve your company’s memorability. Best of all, they are usually available at a fixed cost, which means you may skip on the marketing development and research expenses and reap the rewards instead.
Naturally, many companies are privy to the energy of memorable headshots. As a result, it is well worth experimenting with the photographer or editor to ensure your headshots separate you from the competition. In case your company has a modern visual style or colour palette, then that might supply your photographer with someplace to start. If not, you need to get a little creative, something which photographers are usually more than happy to assist with.
Please contact us and we would be more than happy to walk you through the process.