A product environment shot will be similar to a traditional product shoot, but the background will be product related instead of plain. If your business sells blenders, then an environment shot will be in a kitchen where people are likely to see the product. A product environment shoot will have a constructed set or be taken on location to ensure that your product shines.
When providing these shots, a photography company will send one photographer and an assistant. There will be fees for location shots or the construction of the background. There will also be a set stylist and a prop buyer.